The story ~
of beauty
High-performance yet gentle" formulas, AI-based personalized care, clean & sustainable beauty
The beginning
We started off with ~ skincare ~ for face and body. Since then, we have added sun cream, hair care and a line of body care.


Since 2009
for Generations
to Come
The story
In the U.S., Japan, and Southeast Asia, there’s strong trust in Korean derma brands focused on functional results. Popularization of PDRN (Salmon DNA), peptides, retinal, and EGF—once exclusive to clinics and aesthetic treatments—now widely used in consumer skincare
Rise of smart mirrors, serum dispensers, and at-home skin analyzers with mobile app integration. Surge in fragrance-free, silicone-free, non-comedogenic, hypoallergenic products

Only natural ingredients
In developing our products, we use the best that ~ nature has ~ to offer and through the latest technology, transform it into luxurious formulas.
NO ADDED FRAGRANCE
SULPHATE FREE
GLUTEN-FREE
CRUELTY-FREE
Get to ~
know us
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Sale!
Nature Republic Vitapair C Glow Facial Serum with Jeju Green Lemon & Vitamin C – Brightening, Hydrating & Revitalizing Skincare for Radiant, Even-Toned Skin
$20.90Original price was: $20.90.$16.90Current price is: $16.90.