The story ~

of beauty

High-performance yet gentle" formulas, AI-based personalized care, clean & sustainable beauty

The beginning

We started off with ~ skincare ~ for face and body. Since then, we have added sun cream, hair care and a line of body care.

Since 2009

for Generations

to Come

The story

In the U.S., Japan, and Southeast Asia, there’s strong trust in Korean derma brands focused on functional results. Popularization of PDRN (Salmon DNA), peptides, retinal, and EGF—once exclusive to clinics and aesthetic treatments—now widely used in consumer skincare

Rise of smart mirrors, serum dispensers, and at-home skin analyzers with mobile app integration. Surge in fragrance-free, silicone-free, non-comedogenic, hypoallergenic products

Only natural ingredients

In developing our products, we use the best that ~ nature has ~ to offer and through the latest technology, transform it into luxurious formulas.

NO ADDED FRAGRANCE

SULPHATE FREE

GLUTEN-FREE

CRUELTY-FREE

Get to ~

know us